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About Us
We began operations in 1890 with the founding of our brewery in Monterrey, Mexico. Today, over a century later, we have grown from a brewer into a consumer company with soft drink, juices, water and retail operations.
Our core businesses are soft drinks and our fast-growing chain of OXXO convenience stores.
On April 30, 2010, FEMSA announced the closing of the transaction pursuant to which FEMSA agreed to exchange 100% of its beer operations for a 20% economic interest in the Heineken Group, through this transaction we will increase our scale and geographic reach competing effectively.
Competitive Strengths
The combination of our production, distribution, and sales infrastructure creates a strong platform for growth in Latin America.Leading Market Position
We are among the largest beverage companies in our market territories. The total population in our territories exceeds 216 million.Broad Portfolio of Top Brands
Our differentiated portfolio of beverages comprises more than 135 soft-drinks including brand Coca-Cola, one of the most widely recognized brands in the world, bottled water, juice drinks, ready-to-drink teas, isotonics and Andatti, our premium coffee brand.Well-developed Distribution Network
We sell our beverages at more than 1.5 million points of sale throughout Latin America.Sophisticated Information Systems
We have made significant investments in information-gathering and processing systems that enable us to improve the efficiency and efficacy of our production, marketing, and distribution processes.Proven Record of Profitable Growth
From 1999 to 2009, our total sales and income from operations have increased at compound annual growth rates of 16%.13May.gif)
(1) For the year of 2009 we include Beer (FEMSA Cerveza) results. As of April 30, 2010, FEMSA announced the closing of the transaction pursuant to which FEMSA agreed to exchange 100% of its beer operations for a 20% economic interest in the Heineken Group.