You can invest in FEMSA through our ordinary shares which trade on the Mexican Stock Exchange (BMV: FEMSAUBD) and through our ADS's which trade on the New York Stock Exchange (NYSE: FMX) by going through a broker, or you can purchase ADS's directly from our direct purchase and sale plan with The Bank of New York.
FEMSA offers a direct purchase and sale plan, the Global BuyDIRECT Plan, for ADS's with a dividend reinvestment program through The Bank of New York. The Plan allows existing and interested first-time investors to invest in FEMSA ADS's conveniently and economically without having to go through a broker. If you are not a registered ADS holder, initial enrollment can be made by investing at least US$200.
For more information view the Direct Purchase and Sale Plan. Details of the costs and fees are set forth on page 16, "Costs to Participants."
Global BuyDIRECT is administered solely by The Bank of New York and not by FEMSA. For further information or to speak directly with a representative from The Bank of New York please contact them using the information provided below.