FEMSA - Investor FAQs

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Investor FAQs

General FAQ
	What is FEMSA's business?
	Our business is beverages. Through our Coca-Cola FEMSA subsidiary, we bottle, market, and distribute Coca-Cola trademark products in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil, and Argentina. Coca-Cola FEMSA is the second largest Coca-Cola bottler in the world and the largest Coca-Cola bottler in Latin America. Through our FEMSA Cerveza subsidiary, we brew, bottle, market, and distribute various brands of beer in Mexico and Brazil, and we export beer to over 50 countries worldwide. And through our FEMSA Comercio subsidiary, we operate Oxxo, the largest convenience-store chain in Mexico. Oxxo sells our beverage products in over 5,500 stores across Mexico.
	What are FEMSA's operating subsidiaries?
	We have three main sub-holding companies: Coca-Cola FEMSA FEMSA Cerveza FEMSA Comercio
	What is FEMSA's relationship with the Coca-Cola Company?
	FEMSA and The Coca-Cola Company have been long-term strategic partners since Coca-Cola FEMSA was created in 1993. FEMSA is the majority shareholder of Coca-Cola FEMSA, with 53.7% ownership of the outstanding capital stock and 63.0% of the voting rights. The Coca-Cola Company owns 31.6% of Coca-Cola FEMSA's outstanding capital stock and 37.0% of the voting interest. Public shareholders own the remaining 14.7% of the outstanding capital stock (with limited voting rights).
	What are FEMSA Cerveza's principal beer brands?
	FEMSA Cerveza's beer portfolio contains 20 different beer brands and 1 flavored alcoholic beverages brand. Our main brands are Sol, Tecate, Carta Blanca, Superior, Indio, Tecate Light, Dos Equis Lager, Dos Equis Ambar, Bohemia, and Noche Buena. Tecate and Sol are the first and second fastest-growing established brands in Mexico. In the United States, our largest export market, Tecate and Dos Equis are our principal brands. FEMSA Cerveza's Brazil beer portfolio contains 14 different beer brands, our main brands are Kaiser and Sol.
	What is FEMSA's relationship with Heineken USA?
	Pursuant to an agreement signed between Wisdom Import Sales LLP, FEMSA Cerveza's wholly owned subsidiary, and Heineken USA, Heineken USA became the sole and exclusive importer, marketer, and seller of FEMSA's Tecate, Dos Equis, Sol, Carta Blanca and Bohemia brands across the United States, beginning January 1, 2005. This commercial relationship has been extended until 2017.
	What is FEMSA's relationship with Coors in Mexico?
	On June 23, 2004, FEMSA and Coors Brewing Company agreed to make FEMSA Cerveza the sole and exclusive importer, distributor, marketer, and seller of Coors Light beer in Mexico. The agreement is renewable for an initial term of up to 10 years and provides FEMSA Cerveza with a high-quality, imported, light beer that fits well with its existing portfolio.
	What is Oxxo's contribution to FEMSA's beverage strategy?
	In Mexico, the small grocery store network is highly fragmented and presents economic opportunity for a well-managed convenience store chain such as Oxxo. Thus far, the Oxxo chain has enjoyed more than 15% annual growth in the number of Oxxo stores, totaling over 5,500 nationwide. The Oxxo chain contributes to our beverage platform by (1) selling our soft drinks and beers, (2) enabling the implementation of nation-wide marketing and promotional strategies for our beverages, and (3) growing our platform through joint decisions with FEMSA Cerveza on the locations for new stores. Today the Oxxo chain is the single largest customer of FEMSA Cerveza and Coca-Cola FEMSA, selling over 9% of our total Mexican beer volumes.

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