• After eleven years of professional experience in different companies, José Antonio Fernández Carbajal began his career at FEMSA holding various management positions in different businesses. He assumed his current position as CEO on 1995 and, in 2001 he was appointed Chairman of the company. In 2010, he was appointed Vice-Chairman of the supervisory board of Heineken N.V. and member of the board of Heineken Holding N.V. Additionally, Mr. Fernández was Vice-Chairman of the Tecnológico de Monterrey System since 1997 and is Chairman since 2012. He is also Chairman of the Board of Coca-Cola FEMSA, Fundación FEMSA, A.C. and the U.S. Mexico Foundation. Currently, he participates as a board member of Grupo Financiero BBVA Bancomer, Peñoles, CEMEX, Televisa and Volaris Airlines, among others. In addition, he co-chairs the Mexico chapter of the Woodrow Wilson Center. Mr. Fernández holds a degree in Industrial Engineering and Systems from Tecnológico de Monterrey and in 1976, he earned an MBA at that institution. For over 20 years, he has been professor of Planning Systems at Tecnológico de Monterrey.

    • Carlos Salazar joined FEMSA in 1973, and he has held several senior management positions across FEMSA, including Vice-President of Grafo Regia, Plásticos Técnicos Mexicanos, S.A., the International Division of FEMSA Cerveza, and Commercial Planning in Grupo Visa, and CEO of FEMSA Cerveza. In 2000, he was appointed CEO of Coca-Cola FEMSA. In 2010, he was awarded the medal of Distinguished Citizen by the state of Nuevo León. He was President of the 21st Century Commission and Executive Director of CINTERMEX in Monterrey, and since 2010, he has led the Planning Committee on the Reconstruction Council for the city. He participates as a board member of Coca-Cola FEMSA, BBVA Bancomer, AFORE Bancomer, S.A. de C.V., Seguros Bancomer, S.A. de C.V., member of the advisory board of Premio Eugenio Garza Sada and Apex. He has been a professor in economics for a number of years at Tecnológico de Monterrey and is the current President of the Advisory Board of the EGADE Business School of this Institution. Mr. Salazar holds a B.A. in Economics and a Master’s degree in Business Administration from ITESM. He also has pursued graduate studies in Economic Development in Italy and a Management Program from the IPADE in Mexico, among other studies in different countries.

    • Javier Astaburuaga joined FEMSA in 1982 as a financial information analyst and later acquired experience in corporate development, administration and finance, among other areas. In 2006, he was named FEMSA’s CFO and Vice-President of Strategic Development. In 2012, he was appointed Chief Financial and Strategic Development Officer, adding some Human Resources matters to his responsibilities. Prior to that, Mr. Astaburuaga served as co-CEO of FEMSA Cerveza, Vice-President of Sales for Northern Mexico, CFO of FEMSA Cerveza, Vice-President of Corporate Development for FEMSA, and Chief Information Officer of FEMSA Cerveza. He participates as a board member of Coca-Cola FEMSA and member of the Supervisory Board of directors of Heineken N.V. Mr. Astaburuaga earned a Bachelor’s degree in Public Accounting from Tecnológico de Monterrey.

    • Eduardo Padilla joined FEMSA in 1997 as FEMSA’s Vice-President of Strategic Planning and Corporate Control until 1999. From 2000 to 2003, he was appointed CEO of FEMSA Strategic Procurement, which included Packaging, Logistics, and OXXO. Since 2004, he has focused on his position as CEO of FEMSA Comercio. Before joining FEMSA, Mr. Padilla served as CEO of Terza, a subsidiary of Grupo ALFA, from 1987 to 1996. His major areas of expertise include operational control, strategic planning and financial restructuring. He participates as a board member of Grupo Lamosa, S.A.B. de C.V., Club Industrial , A.C., Asociación Nacional de Tiendas de Autoservicios y Departamentales, A.C. and NACS, and alternate member of the board of Coca-Cola FEMSA. Mr. Padilla holds a degree in Mechanical and Administrative Engineering from ITESM and a MBA from Cornell University. He also has completed a Masters degree from IPADE.

    • Alfonso Garza joined FEMSA in 1985 and was named Executive Vice-President of Human Resources in 2005. Prior to that, he held various positions at FEMSA Cerveza and FEMSA Empaques, including the management of FEMSA Empaques and Grafo Regia. In January 2009, he was appointed Vice-President of Strategic Businesses of FEMSA. In 2012, he started coordinating other strategic areas at FEMSA, such as Corporate Affairs. He participates as a board member of Coca-Cola FEMSA, ITESM and Nutec, S.A. de C.V., and vice chairman of the communications council of Confederación Patronal de la República Mexicana, S.P. (COPARMEX) Mr. Garza earned a degree in Industrial Engineering from Tecnológico de Monterrey and completed postgraduate courses at IPADE.

    • FEMSA

      José González assumed his current position in 2001. He first joined FEMSA in 1973, where he held different positions in the organization, such as Finance Information Vice-President. In 1987, he was CFO of FEMSA Cerveza, and in 1994, he was named Director of Planning and Corporate Development of FEMSA and CEO of FEMSA Logística. He is a board member of Productora de Papel, S.A., among other international companies, he participates as Auditing Committee Secretary of FEMSA’s and Coca-Cola FEMSA’s boards and sits on the controller board at Tecnológico de Monterrey. He is also part of the Instituto de Contadores Públicos de Nuevo León Directive Committee, and he is President of the Club de Fútbol Monterrey board. Mr. González holds a CPA degree from Universidad Autónoma de Nuevo León and undertook postgraduate studies in Business Administration from the Instituto Panamericano de Alta Dirección de Empresa (IPADE).

    • Genaro Borrego joined FEMSA in September 2007 as Vice-President of Corporate Affairs. Prior to that, Mr. Borrego was elected as a Federal Congressman for the LII Legislature from 1982 to 1985. After that, he served as Governor of the Mexican State of Zacatecas from 1986 to 1992, and in early 1992, he was elected President of the PRI political party for one year. From 1993 to 2000, he led the Mexican Social Security Institute (IMSS), and he was the President of the American Conference of Social Security Institutions. From 2000 to 2006, he was also elected as a Senator of the Federal Congress to represent the State of Zacatecas during the LVIII and LIX Legislatures. Mr. Borrego holds a degree in Industrial Relations from Universidad Iberoamericana.

    • Carlos Adlrete joined FEMSA in 1979. He has extensive experience in international business and financial transactions, debt issuances and corporate restructurings and expertise in securities and private mergers and acquisitions, he was appointed as Genreal Counsel an Secretary of the Board of Directors of FEMSA in 1996. He is also secretary of the board of directors of FEMSA, Coca-Cola FEMSA and all other sub-holding companies of FEMSA. Mr. Aldrete holds a law degree from the UANL and a masters degree in Comparative Law from the College of Law of the University of Illinois.


      Daniel Rodríguez has broad experience in international finance in Latin America, Europe and Africa, held several financial roles at Shell International Group in Latin America and Europe; in 2008 he was appointed as Chief Financial Officer of CENCOSUD (Centros Comerciales Sudamericanos S.A.), and from 2009 to 2014 he held the position of Chief Executive Officer at the same company. Member of the board of directors of Coca-Cola FEMSA and alternate member of the board of directors of FEMSA. Holds a forest engineering degree from Austral University of Chile and an MBA from Adolfo Ibañez University.

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