Strategy

Our goal is to deliver consistently profitable growth and strengthen our position as Latin America's largest integrated beverage company.

With this in mind, our strategy is to

(1) leverage our soft-drink business' diverse geographic footprint and unique distribution network;

(2) expand our beverage platform through our fast-growing small-format store chain, OXXO

As a result, we look to deliver superior service to our consumers and customers, generate sustainable value for our shareholders, and enrich the communities we serve.

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